Imagineers Fall 2009 Newsletter

What is Community Strategic Planning?

Strategic planning is a process used to determine where a community is going and how it's going to get there. It includes these steps:

  1. Assessing your current position. Identify your community's strengths, weaknesses, opportunities, and threats. Knowing where your community is now will help you get to where you want to be in the future.

  2. Identifying your purpose. This becomes your community's "mission statement." For example, "Our association exists to ensure the highest possible quality of life for all residents."

  3. Setting goals that identify what we need to do to achieve the mission. The goals should be specific and measurable, and will provide an indication of how you are doing as you progress.

  4. Deciding how to meet your goals. You may have to allocate resources, create committees, or undertake other tasks to achieve your goals.

  5. Developing an action plan. Each step will require a specific action plan. For example, if a committee is needed, who will serve, exactly what tasks will be assigned, and when will the results be needed?

  6. Monitoring and updating your plan. You will need to review the strategic plan regularly. If you learn that your earlier ideas and goals were inappropriate, you'll need to update accordingly.

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